CASE STUDY FOUR CONSUMER LOYALTY SOLUTION Creating lasting loyalty through rewards
Top 3 Federal Credit Union
We worked with our Data & Analytics and Marketing teams to design a marketing campaign that could compel cash-like redeemers to redeem for other types of rewards.
- Our Data & Analytics team designed a brand affinity model which delivered rewards recommendations that would appeal to cash-like gift card redeemers based on historical redemptions
- A promotional campaign that featured the recommended non cash-like brands targeting select customers was developed by our Marketing team
- For the month the marketing campaign was live, there was a 14% decrease in cash-like gift card redemptions compared to prior year results
- In the same period, non-cash-like, closed loop gift cards saw a 71% increase in redemptions compared to prior year results